Logos are intended to inspire brand loyalty in customers and to imply superiority above competing brands. Forming one aspect of a company’s brand identity, they are typically designed in keeping with specific brand guidelines. This relates to a certain colour scheme, images and even language used by the company’s marketing team to convey its message […]

Keyrings (or “keychains”, as they are sometimes known) were developed by Samuel Harrison in the 19th Century – but it wasn’t until the 1950s that they started to be used for promotional purposes. As the humble keyring shows, sometimes it’s the simplest ideas that are the most effective. For car dealers in particular they have […]

Establishing a unique brand identity is about what kind of image you would like to evoke, starting with an original and memorable logo. To find out why logo important and how to create one that best represents your business, let’s rev things up with some inspiration from the world of motoring.   Front and Centre: […]

Around eight million used cars are sold a year. While buying new is generally considered the gold standard in car purchasing, there’s sound evidence for purchasing second (or even third) hand. Looking for the best used cars to buy is much like perusing an antiques sale – while you might come across a few old […]

While fuel efficiency might not be the most exciting aspect about purchasing a car – it’s certainly one of the most important – both from an emissions and cost perspective. While the most fuel efficient cars tend not to be as stylish as gas-guzzling 4x4s and and sporty speedsters – their greener, cheaper peers have […]

If you tend to use your car for the morning school run or for a quick trip to the shops, a small easy-to-park little number usually does the job well. But for long commutes, long weekends and any other journey where you’re likely to rack up the miles, you need a car that can go […]

As the name suggests, hybrid electric vehicles (HEVs) are a combination of two different types of vehicle technology, offering the benefits of both petrol-powered and electric motors. They can be beneficial in a number of ways: they’re greener than vehicles powered by petrol alone – and offer greater fuel efficency. But how do hybrids work? […]

Reliability: it may not be the most glamorous word in the world, but it matters. According to a survey from Statista, safety, fuel efficiency and quality are the top three qualities consumers look for in a car.  Ideally, a reliable car should be easy to run and maintain, should not require frequent repairs and should […]

Hydrogen vehicle technologyhas come a long way since it’s invention over two hundred years ago, when a French inventor Francois Isaac de Rivaz developed an engine powered by oxygen and hydrogen ignited by an electric spark. But how do hydrogen cars work in the modern era? While the elements that power the car have remained […]

Perhaps the most interesting plot-twist in the story of the electric car came in 2020, when Ford ran a campaign aiming to “demystify” the electric car. So how do electric cars work? The Horseless Carriage The first electric car (or “horseless carriage”, as it was then known) was created in 1887 in downtown Des Moines, […]

Parenthood changes everything – including your choice of car. When life shifts gears, priorities tend to follow suit as questions concerning speed and aesthetics are replaced with other, more functional considerations like safety, economy and comfort. So – for all the parent drivers and parent drivers-to-be, here are the best cars for a family in […]

The term “future classic” is something of an oxymoron:  the definition of a classic car refers to a vehicle 20 years older or more – while the search for a future classic car involves speculation over what that might look like two more decades down the road. Thankfully, the process doesn’t involve mere guesswork; there […]